05 Oct Harness the Power of #GivingTuesday
Giving Tuesday is fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.
Past Supporters are This Year’s #GT Donors
Past supporters have already shown an interest in your cause. Hopefully your record keeping has tracked channels of how to stay in touch. Now is the time to reach out and re-thank with a sincere thank you note and re-share how the funds have helped hero the cause. Share lots of photos and short videos and tell the story in fresh and engaging manner. Clearly show how previously donated funds were spent and what the current goals are.
Be a Spark Plug. #GivingTuesday is a massive engine that can accelerate year end giving. In 2016 with there were 2.4 million social engagements with #GivingTuesday. It’s a powerful engine for which to join forces with.
Small and medium groups can be their own spark plug and be part of the massive #GivingTuesday generosity. The sheer size and marketing momentum of #GT is something that small and medium charities could never economically carry on their own.
Mechanics are Ready
#GivingTuesday is not just a tagline, it’s an entire team of mechanics with really cool tools to help run the engine. GivingTuesday experiences are both deep and wide, meaning they have been inspirational in all types of charities from helping people, to animals and all the causes in between.
Don’t have the time to create social media messages?
- #GivingTuesday team has social media toolkit with samples for Facebook, Instagram, Linked In, Snapchat and Twitter
- Use a scheduling app like Hootsuite and schedule the entire campaign in one sitting
For best results, engage where you already have a following.
Plan and Timeline
What to do first and next?
- #GivingTuesday team has it all mapped out
- Use current communication channels that are effective for your group to begin messaging that your group will be participating in Giving Tuesday
GivingTuesday is coming, lots of charities will be asking for funds, you too should benefit during this generous time of giving.
Tools to Participate
The number #1 reason groups don’t participate in because they don’t have a mechanism to ask for and collect donations. Please don’t let your group be overlooked this year too!
- Be prepared to accept online donations
- Your charity will need the ability to collect funds
- Your charity will need a website presence
- Your charity will need a way to email past supporters to ask for donations
- Your charity will need provide a receipt to supporters
Auctria has supported the #GivingTuesday movement for 3 years and understands the need for a quick and easy way to participate. Auctria is an online auction event tool that has supported #GivingTuesday with a quick setup and easy to use web based tools. Our credit card integration makes the collection process seamless. Auctria allows the user to create a website for each even- use a template or customize.
Past Supporters are #GT Donors
Your past supporters are also your future #GivingTuesday donors. Use the synergy of the global day of giving to reach your supporters and ask for donations to your beloved cause. Lots of groups will be asking for donations on 11.27.2018.
Last year lots of groups raised thousands with a few clicks to set up an online #GivingTuesday event. It’s not too late to get started for 2018.
Right NOW is the time to think like a business and capitalize on this day of Giving. #GivingTuesday is a perfect opportunity to re-connect with your past supporters.
Any charitable group can be participate in #Giving Tuesday. Don’t be intimidated by the big time charities logos. Join the movement today.
Auctria.com was happy to provide these tips. Right NOW is the time to think like a business and capitalize on this day of Giving. To accept donations on #GivingTuesday donations on 11.27.2018 get a quick start set-up with a #GT website TODAY.
Connect with Auctria: